ONE OF THE TRICKIEST THINGS ABOUT WORKING FOR YOURSELF IS FIGURING OUT WHAT EXACTLY TO DO NEXT.
It’s even harder when you are in a financial panic. When all you can see is the money going out the door and cannot see how that will ever be matched by money coming in.
When I first worked in sales for the Brits, I learned lots of useful things: how to sell a pen, the proper way to approach your first lap dance (as a customer, not a service provider, you understand).
When in doubt as to where to put your energy and efforts, keep focused on where the money is coming in the soonest. There are many things you could do to bring in the filthy lucre, some much surer and faster than others. Prioritize those actions that lead directly, speedily to a sale, rather than those that take the long, winding, scenic Pacific Coast Highway route.
Pitch your program to those who ALREADY like, know, and trust you, rather than starting from zero with total strangers. Follow up with those people who have previously indicated interest in buying your services. Half my clients said yes the SECOND time we spoke.
Above all, spend your time smartly. Now is not the time to be setting up a ginormous group program that will only succeed if you get 479,513 brand new clients and a platform to support it. I’m not saying you can’t go after those grander dreams-but they take a greater investment of time and money.
AND RIGHT NOW, YOU DON’T HAVE EITHER.
TRAVELER’S TIP: Stay close to the fee. Ask yourself: what do you have right now that can be sold to the audience that is already interested in you? Put your focus there and stick close to it. Yes, as close as I’m staying to that calamari! Want help with this?
Ping me and we’ll chat.
I’ve turned off comments here because the best, most productive conversations happen in the Departure Lounge.
And you’re invited. RSVP right here.